“My School’s Cool” Reward Program(updated September 2009)

What is “My School’s Cool?”

My School’s Cool (MSC) is a special community-driven program committed to building relationships with Burbank Schools. Schools will compete with each other for the highest accumulation of points and earn cash rewards. Each participating school will sign a contract committing them to participate in the program. The contract will promote honesty and accountability on the participating schools’ part. Targeting primarily students, teachers and parents, the program is not limited to these audiences. This program will encourage anyone who wants to support a school to do so by allowing them to submit receipts and by donating items from a participating school’s “Wish List” created by each school posted in the mall.

School Rewards & Timeline

Area schools will have the opportunity to receive nominal cash rewards at the end of three quarters and the large cash rewards at the end of the program.

1st Period Top point standing school in each category receives $500 September – December (1 top point school for the elementary level & 1 top point school for middle/high school level combined)

2nd Period Top point standing school in each category receives $500 January – March (1 top point school for the elementary level & 1 top point school for middle/high school level combined)

 Area schools will have the opportunity to receive nominal cash rewards at the end of three quarters and the large cash rewards at the end of the program.

1st Period Top point standing school in each category receives $500 September – December (1 top point school for the elementary level & 1 top point school for middle/high school level combined)

2nd Period Top point standing school in each category receives $500 January – March (1 top point school for the elementary level & 1 top point school for middle/high school level combined)

HOW TO EARN POINTS

It’s as easy as “A, B, C”!

A) Mall Sales Receipts Participation in promoting

B) Mall Events (Santa Breakfast, Back To School event, etc)

C) Participation in double point opportunities.

  A) SHOPPING AT THE MALL: Each dollar at the mall earns the participating school one point. Receipts will be rounded to the next dollar at .51 cents. There will be opportunities to earn double points which will include double point retailers and double point shopping days.

  B) PROMOTION of MALL EVENTS & PROGRAMS:   •Schools which simply promote the mall in their newsletters can earn points. •School coordinators will be notified of qualifying events via MSC newsletters. 

  C) PARTICIPATION IN MALL GOODWILL:   •The goodwill arm of My School’s Cool is designed to help schools teach students to be more community-minded.  Mall goodwill is limited to Burbank Town Center Marketing Goodwill Programs.  •Opportunities to earn Goodwill Points will be communicated to School Coordinators throughout the year.

EARN EXTRA CREDIT!

  Your school can earn extra credit by participating in the following: •Advertising mall events at the school – banners, in mall newsletters and newspapers using the My School’s Cool logo •GGP mall gift card purchases made at Burbank Town Center

TABULATING SCHOOL POINTS:  Each point will be divided by the school’s student enrollment in order to allow all schools, regardless of their enrollment, to compete fairly.

HOW TO REDEEM POINTS: There are three basic ways for each school to redeem points. MSC Redemption Locker– Customers can simply write the name of the school on the back of their store receipt and place it in the designated slot or bin for their school at the Burbank Town Center MSC display. Mall Office – You can redeem points by stopping at the Burbank Town Center management office to have your receipt logged, stamped and validated for your school. Mall office will only stamp 5 receipts and under – otherwise please drop off in the school locker. Participating Schools – Each school is requested to have a location for parents, students, and teachers to drop off their receipts or point passes to designated school coordinator.

WAYS TO EARN POINTS.

Points Earned How to Earn Them Details 1 Mall Sales Mall sales receipts – every dollar you spend at Burbank Town Center earns your school 1 point. Receipts must be dated between September 15, 2009 and May 15, 2010 2 points/dollar GGP mall gift card Purchase of GGP mall gift cards at Burbank Town Center earns double points. 2 points/dollar Double Points Days Purchases made on specific days communicated from school coordinators. 2 points/dollar Double Points Retailers Purchases made from the following stores earn double points (other Double Points Retailers may be announced to School Coordinators throughout the program year: Points Earned How to Earn Them Details 1 Mall Sales Mall sales receipts – every dollar you spend at Burbank Town Center earns your school 1 point. Receipts must be dated between September 15, 2009 and May 15, 2010 2 points/dollar GGP mall gift card Purchase of GGP mall gift cards at Burbank Town Center earns double points. 2 points/dollar Double Points Days Purchases made on specific days communicated from school coordinators. 2 points/dollar Double Points Retailers Purchases made from the following stores earn double points (other Double Points Retailers may be announced to School Coordinators throughout the program year:

SCHOOL COORDINATOR

Each school will designate one My School’s Cool coordinator. The coordinator will be the single point of contact for the mall and B-PIE. The coordinator will be responsible for relaying MSC information to students and parents. The coordinator will perform the following tasks: Tabulating school’s points and providing monthly update to Judie Wilke. Providing monthly updates to the school on their point standing. Distributing information provided by the mall to schools, parents, and students pertaining to the program i.e., extra credit opportunities, monthly newsletters, school bulletin board updates. Coordinating any required school research. Attendance of any meetings designated by the Mall Marketing Manager.

SCHOOL WISH LIST

Brainstorm with your Principal to determine your school’s “wish list”. We will share it with our shoppers so that they know how money will be utilized and offer opportunities for them to make contributions directly to the schools.

SCHOOL ACCOUNTABILITY

Because My School’s Cool is based on a system where parents, teachers, students and shoppers will earn points for their school, it is imperative that each school convey the importance of honesty. There will be situations throughout the program where individuals could earn points in a dishonest manner by turning in duplicate receipts which we are unable to track. We are counting on the School Coordinator, Principal, and teachers to set an example for students and encourage everyone to simply be honest.

HELP US HELP YOU!

Do you know a business that we should contact for program sponsorships? Pass it along to us!